Gökhan Çokova — Design & Creative Direction

INDEPENDENT DESIGN. OPEN POSSIBILITIES.

SELECTED WORK / 2010–2026

Gökhan Çokova.
Graphic designer & creative director.

20+ years across branding,
print, packaging and digital.

Explore selected work

Karavanpark Caretta: original printed coaster artwork

FEATURED PROJECT / 01Karavanpark CarettaBrand identity · 2023

Selected Work

2010–2026

Explore the full portfolio

Visual Playground

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A textured red and navy Ferit poster with cream Turkish typography and a flying bird.

A green and blue D Maris Bay billboard mounted on a concrete wall.

A tablet displaying a winemaker dinner announcement beside a restaurant window.

An open magazine with a Divan Bodrum hotel advertisement on a table.

An illuminated outdoor hotel display advertising theatre evenings.

A hotel wellness retreat flyer on a sunlit stone surface.

Two illustrated food and drink menus on a sunlit restaurant table.

A pale green shower-gel bottle with lavender in soft sunlight.

A green beverage bottle on a vivid green background.

Playful cream Turkish lettering with a blue figure on a pale blue background.

A freestanding restaurant menu display outside a stone-fronted restaurant.

A burger wrapped in printed kraft paper against a warm neutral background.

A layered set of blue and green hotel golf invitation cards.

A freestanding invitation card in a clear frame against an olive background.

A person holding a large open editorial publication in dramatic light.

Two folded menus with blue botanical illustration against a pale blue background.

A hand holding a phone with a hospitality invitation beside a glass of wine.

Yellow Circle coasters beside a glass of iced tea on a stone tabletop.

Gold leaf and red coral earrings arranged on a sunlit stone plate.

02 / AI-ASSISTED CREATIVE PRACTICE

New tools.
Human direction.

AI expands the possibilities.
Creative judgment gives them purpose.

I integrate AI-assisted workflows into concept development, generative visuals, image refinement and digital production. The point is to explore further, then select, refine and shape the work with a designer’s eye.

Concept & exploration

Developing visual directions, testing ideas and exploring possibilities before committing to a design.

Generative visuals

Using generative tools within a defined creative direction, then selecting and refining the output.

Image refinement & production

Retouching, image refinement and digital production that bring concepts closer to a finished visual language.

Human creative direction

Strategy, taste, craft and context guide the decisions. Tools support the work; judgment shapes it.

This describes my approach. The selected projects above are existing portfolio work, not presented as AI-generated case studies.

03 / THE PERSON BEHIND THE WORK

Always curious.
Never generic.

I’m Gökhan Çokova, a graphic designer and creative director with more than 20 years in design.

I work across brand identity, print, packaging and digital, connecting strategic thinking with a hands-on approach to making.

From a first idea to the smallest detail, I’m interested in building a visual language that feels distinctive and stays consistent wherever it appears.

More about my practice

Brand strategyIdentity systemsPrint & packagingDigital designCreative direction